Client survey / Web development questionnaire (Scope)

This questionnaire is aimed at providing us with a clear understanding of both the nature and scope of the work that you are considering embarking upon with us, as well as it will help you to structure your web design brief and also get you thinking about some of the issues around setting up and running a business web site.
PROJECT TYPE:
New Site Facelift/Enhancement Redesign/Replacement Ongoing Maintenance

COMPANY OVERVIEW:

Please provide a brief description of what your business does:

Do you provide:
Products
Services
Both
Describe the target market for your web site:
Consumers
Businesses
Both
Do you have a graphic identity for your business? E.g. logo, stationary, business card, etc.
Yes, already set up.
Not now, but will have in the future.
No plans.

Is there a business problem this project is meant to address?

Are other projects or strategies in place that tie in with this project?

Who are your main competitors?
http://
http://
http://

DESIGN:

How do you want the site perceived?
Trendy Simple, clean look Prestigious Friendly
Corporate Fun Odd, artsy Cutting edge
Are color schemes and branding already determined?
Yes No

What do you like about your competitor's web sites?

What do you dislike about your competitor's web sites?

How will you differentiate yourself?

CONTENT:

Will this site use existing content?
Yes No Partially
Do you have your own copy writer?
Yes, you or someone at your company has the skills.
No, you need to outsource.
Do you have your own resources to provide photography?
Yes, you do have the images you would like to see on your web site.
No, you will need us to provide the images for you.

What elements do you see as "globals" or appearing on every page within the site?

How big do you anticipate the site being?
1-10 pages
10-25 pages
25-50 pages
50+ pages
What content do you want in your site?
List of products or services News Section
Product catalog with detailed information for each item Newsletter
Shopping cart functionality Press releases
Booking facility Resources, links to other sites
Calendar Search capability
Information about the business, company overview, history Download section
Clients list eBooks
Testimonials Message board or forum
Case studies Chat capability
Project portfolio Blog
Helpful hints, articles Music or video
FAQ, knowledge base Games
User guides Member's only/password protected pages
Contact details with enquiry form Job opportunities
Mailing list subscription form Job application form
How to find us instruction/map Third party banner advertising

TECHNOLOGY/HOSTING

Do you have a domain name? If yes, please provide URL.
No Yes, http://
Do you already have hosting arranged, or will you need assistance in setting this up as part of this development?
Yes, I have hosting arranged.
No, I don't have hosting arranged and I need assistance.
Do you have your own Web server?
Yes No

Are there any specific adaptive technologies you would like to utilize? If so, how will they enhance the user experience? Please describe in detail.

Will you have database functions? Do you already have a database in place? Please include specific information about programs and software.

Will you have a need for any secured transactions?
Yes No
Do you require anything from the list below to enhance the user's experience?
Flash
Audio
Video
Interactivity
Other

MARKETING

Would you like us to create a competitor comparison for you?
Yes No
Do you need us to submit your web site to search engines?
Yes No
How do you/ will you promote your business?
Networking
Referrals
Printed directory listings e.g. Yellow Pages
Magazine/newspaper advertising
Direct mail
Telesales
Email
Search engine and directory listings
Pay per Click
Referrals from other web sites

Briefly, what are your short-term marketing goals?

Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.

MAINTENANCE

Do you intend on keeping the site updated? If so, how often and who is responsible for updating and providing the content.

Will training of your staff be required?
Yes No

ADMIN

Who are the primary contacts from your organization and who has final approval on the project? Please list names with contact information.

What is your target launch date for this site? What are the factors surrounding this deadline?

What is your approximate budget for developing the site and then monthly marketing/maintenance?

Should the project be divided into phases for budgetary or timing reasons?
Yes No

IF YOU ARE REBUILDING AN EXISTING SITE:

What are the reasons for redesigning?

Does your current site promote a favorable experience? Why or why not?

What specific areas of the current site are successful and why?

What are the shortcomings of the current site?

Can you provide us with existing web site stats?
Yes No

What feedback have you had?

How important is to maintain the current look and feel, and branding of the current site?

Is your current host acceptable or do you need to switch?
Staying with current host. Would like to switch hosts.